Responding to motorsport customers’ demands falls so easily within the Lotus remit. The Elise Cup R is a prime example of making a totally track focused model. Using the Elise lightweight chassis and composite body, the Elise Cup R is the uncompromised result that exudes the Lotus spirit so succinctly. Despite boasting the same power as the Elise S, the overall kerbweight of the Elise Cup R is around 900kgs (1,984lbs, dependent on specification). As a result, its excellent power to weight ratio, combined with an aerodynamic package that maintains zero lift but increases downforce, enables a 5km lap time of around 4 seconds faster than the standard Elise S. This is high performance guaranteed to excite. Driving purity is no finer.

With the 1.8-litre engine, its induction supplemented by an Eaton supercharger, it means that the power is at an outstanding 217hp (220PS). Select the first of the Elise Cup R six, close-ratio gears and the forwards trajectory is simply stunning. A V-max of 145mph (234kph), within a purposefully equipped cockpit, provides proof positive that Lotus makes racecar ownership focused and both enticing and affordable.

Underpinning every Elise Cup R is the most efficient, structurally rigid and low weight extruded and bonded chassis-tub. Based on more than 60 years of racing car developments, its torsional rigidity is phenomenal, especially in race guise. It allows the adjustable suspension to work even more efficiently, to provide unparalleled grip, a comfortable ride and a dynamic balance that is exquisite. An electronic differential lock (EDL) helps to tame any on track over-exuberance, while Sport mode Dynamic Performance Management system enhances performance.

The Elise Cup R is the most focused Elise ever. It is the car that critics call ’fresh’. One look at the Cup R highlights its attractive, well designed, yet purposeful aero package. From its front splitter, to its prominent rear airflow diffuser, it is every inch the purpose-built racing car. The lateral barge boards, fixed hardtop, engine cover, rollover hoop cover, side vanes and the rear wing are not only finished in black but are styled for optimum airflow. Because it is a Lotus, the Elise Cup R features ‘zero-lift’, although the aero package increases downforce by 145lbs (66kgs) at 100mph (160kph), although this increases to an impressive 275lbs (125kgs) at V-max.